The Dimensions of Entrepreneurial Orientation and Business Environment


  • Ainunnazlee Mohd Ali Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management, University Teknologi MARA, Malaysia
  • Azmi Mat Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management, University Teknologi MARA, Malaysia
  • Norliza Saiful Bahry Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management, University Teknologi MARA, Malaysia
  • Muhammad Zaim Mohd Salleh Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management, University Teknologi MARA, Malaysia



Risk-taking propensity, entrepreneurial orientation, micro, and small business owner


The fundamental of entrepreneurial orientation (EO) is needed to engage entrepreneur being creative, innovative, risky as well as uncertain activities in the market place and discover new opportunities before their competitors. Due to low risk-taking propensity, Micro, Small Medium Enterprises in Malaysia growing in number each year but they are not into becoming a large corporation due to unwillingness to commit resources to undergo activities and projects which resulted in the uncertainty of the outcomes. Hence, this study discussed the fundamental of entrepreneurial orientation and practices of EO among the new entrant in the business.

Keywords: Creative, Innovative, Risky, and Entrepreneurial

eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.



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How to Cite

Mohd Ali, A., Mat, A., Saiful Bahry, N., & Mohd Salleh, M. Z. (2020). The Dimensions of Entrepreneurial Orientation and Business Environment. Environment-Behaviour Proceedings Journal, 5(13), 415-419.