Berita Satu News Channel’s Policy and Marketing Communication Process in Gaining Customer

Abstract

This research is related to Berita Satu News Channel’s marketing communication activity based by the application of a redactional policy of a press company in the form of a television station in the paid network of cable television and satellite. Berita Satu News Channel’s marketing communication activity utilizes the majority of Lippo Group network’s force, which acted as the core company. These research theories are the organizational control theory and the promotional mix theory. Post-positivism is the paradigm that’s used with its qualitative approach and a descriptive method to depict a real marketing communication process execution of Berita Satu News Channel.

Keywords: Policy, Redactional, Communication, Marketing, Television, News, Journalism, News.

eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
DOI: https://doi.org/10.21834/ebpj.v5iSI1.2292