The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

Authors

  • Hadiono Afdjani Universitas Budi Luhur, Jakarta, Indonesia
  • Daniel Simanjuntak Universitas Budi Luhur, Jakarta, Indonesia

DOI:

https://doi.org/10.21834/ebpj.v5iSI1.2296

Abstract

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.   

Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.    

eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

Published

2020-06-01

How to Cite

Afdjani, H. ., & Simanjuntak , D. . (2020). The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter. Environment-Behaviour Proceedings Journal, 5(SI1), 47-51. https://doi.org/10.21834/ebpj.v5iSI1.2296

Issue

Section

Communications / Social Media Environment