Creating a Culture of Sustainability using Mission Statements of Cooperative Organizations
DOI:
https://doi.org/10.21834/e-bpj.v1i1.237Keywords:
Mission Statement, Sustainability, Culture, CooperativeAbstract
Mission statements are recognized as effective strategic management tools that influence firms’ performance. The evolution of a culture of sustainability begins with a mission statement that strikes a balance between financial performance and social commitments. The clear articulation of sustainability as part of the firm’s mission, values, goals, and strategy are key factors in fostering sustainability focused culture. This study illustrates the fundamental tenets of the culture of organizational sustainability model proposed by Galpin, Whitttington, and Bell (2015) using selected cooperatives in Malaysia. The contents of the mission statements were then analyze using the nine elements model by Pearce and David (1987) in findings its relations to and the existence of sustainability culture within the cooperatives. Findings from the study confirm building an organizational infrastructure that fosters a culture of sustainability results in positive employee and organizational-level sustainability performance. A reference was made to Bank Rakyat, one of the leading cooperative-based banking in the country for its outstanding performance.
References
Azizi, S., & Makizadeh, V. (2014). Strategic priorities of Iranian companies : an application of mission statement content analysis. Management & Marketing, 9(4), 471-482.
Baetz, M. C., & Bart, C. K. (1996). Developing mission statements which work. Long Range Planning, 29(4), 526-533. doi:10.1016/0024-6301(96)00044-1. DOI: https://doi.org/10.1016/0024-6301(96)00044-1
Bart, C. K. (1998). The Relationship Between Mission Statements and Firm Performance: An Exploratory Study. Journal of Management Studies, 35(6), 823-853. doi:10.1111/1467-6486.00121. DOI: https://doi.org/10.1111/1467-6486.00121
Bartkus, B. R., & Glassman, M. (2008). Do firms practice what they preach? The relationship between mission statements and stakeholder management. Journal of Business Ethics, 83(2), 207-216. doi:10.1007/s10551-007-9612-0. DOI: https://doi.org/10.1007/s10551-007-9612-0
Bekmezci, M. (2015). Companies' Profitable Way of Fulfilling Duties towards Humanity and Environment by Sustainable Innovation. In Procedia - Social and Behavioral Sciences (Vol. 181, pp. 228-240). Elsevier B.V. doi:10.1016/j.sbspro.2015.04.884. DOI: https://doi.org/10.1016/j.sbspro.2015.04.884
Blair-Loy, M., Wharton, a. S., & Goodstein, J. (2011). Exploring the Relationship between Mission Statements and Work-Life Practices in Organizations. Organization Studies, 32(3), 427-450. doi:10.1177/0170840610397480. DOI: https://doi.org/10.1177/0170840610397480
Braun, S., Wesche, J. S., Frey, D., Weisweiler, S., & Peus, C. (2012). Effectiveness of mission statements in organizations - A review. Journal of Management and Organization, 18(4), 430-444. doi:10.5172/jmo.2012.18.4.430. DOI: https://doi.org/10.1017/S1833367200000687
David, F. R. (1989). How companies define their mission. Long Range Planning, 22(1), 90-97. doi:10.1016/0024-6301(89)90055-1. DOI: https://doi.org/10.1016/0024-6301(89)90055-1
Desmidt, S., Prinzie, A., & Decramer, A. (2011). Looking for the value of mission statements: a meta-analysis of 20 years of research. Management Decision, 49(3), 468-483. doi:10.1108/00251741111120806. DOI: https://doi.org/10.1108/00251741111120806
Donker, H., Poff, D., & Zahir, S. (2007). Corporate Values, Codes of Ethics, and Firm Performance: A Look at the Canadian Context. Journal of Business Ethics, 82(3), 527-537. doi:10.1007/s10551-007-9579-x. DOI: https://doi.org/10.1007/s10551-007-9579-x
Elkington, J. (1998). ACCOUNTING FOR THE TRIPLE BOTTOM LINE. Measuring Business Excellence. doi:10.1108/eb025539. DOI: https://doi.org/10.1108/eb025539
ErdoÄŸan, D., & Durmaz, V. (2014). Adopting Mission and Vision Statements by Employees: The Case of TAV Airports. In Procedia - Social and Behavioral Sciences (Vol. 150, pp. 251-262). Elsevier. doi:10.1016/j.sbspro.2014.09.051. DOI: https://doi.org/10.1016/j.sbspro.2014.09.051
Galpin, T., Whitttington, J. L., & Bell, G. (2015). Is your sustainability strategy sustainable? Creating a culture of sustainability. Corporate Governance: The International Journal of Business in Society, 15(1), 1-17. doi:10.1108/CG-01-2013-0004. DOI: https://doi.org/10.1108/CG-01-2013-0004
Goodman, M. B. (1994). Corporate Communication: Theory and Practice. (M. B. Goodman, Ed.). State University of New York Press.
Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002). Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. Journal of Applied Psychology, 87(2), 268-279. doi:10.1037/0021-9010.87.2.268. DOI: https://doi.org/10.1037/0021-9010.87.2.268
Ireland, R. D., & Hirc, M. A. (1992). Mission statements: Importance, challenge, and recommendations for development. Business Horizons, 35(3), 34-42. doi:10.1016/0007-6813(92)90067-J. DOI: https://doi.org/10.1016/0007-6813(92)90067-J
Kirk, G., & Nolan, S. B. (2010). Nonprofit mission statement focus and financial performance. Nonprofit Management and Leadership, 20(4), 473-490. doi:10.1002/nml.20006. DOI: https://doi.org/10.1002/nml.20006
Kuzu, Ö. H., Gökbel, H., & Güleş, H. K. (2013). Developing Sustainable Relations with Internal and External Stakeholders in Universities: Vision And Mission Views. Procedia - Social and Behavioral Sciences, 103, 281–289. doi:10.1016/j.sbspro.2013.10.336 DOI: https://doi.org/10.1016/j.sbspro.2013.10.336
Pearce, J. A. I., & David, F. (1987). Corporate Mission Statements: The Bottom Line. The Academy of Management Executive, 1(2), 109-115. DOI: https://doi.org/10.5465/ame.1987.4275821
Pitrėnaitė-Žilėnienė, B., & Mikulskienė, B. (2014). Bridging political , managerial and legislative components of sustainability strategy with business demands. In Procedia - Social and Behavioral Sciences (Vol. 150, pp. 950–957). Elsevier. doi:10.1016/j.sbspro.2014.09.107 DOI: https://doi.org/10.1016/j.sbspro.2014.09.107
Raissa, D. R., Setiawan, R. P., & Rahmawati, D. (2014). Identification of Indicators Influencing Sustainability of Minapolitan Area in Lamongan Regency. Procedia - Social and Behavioral Sciences, 135, 167-171. doi:10.1016/j.sbspro.2014.07.342. DOI: https://doi.org/10.1016/j.sbspro.2014.07.342
Rajasekar, J. (2013). A Comparative Analysis of Mission Statement Content and Readability. Journal of Management Policy & Practice, 14(6), 131-148.
Ryan, A. M., Schmit, M. J., & Johnson, R. (1996). Attitudes and Effectiveness: Examining Relations at an Organizational Level. Personnel Psychology, 49(4), 853-882. doi:10.1111/j.1744-6570.1996.tb02452.x. DOI: https://doi.org/10.1111/j.1744-6570.1996.tb02452.x
Schein, E. H. (2004). Organizational Culture and Leadership (3rd Editio.). San Francisco: Jossey-Bass. doi:10.1080/09595230802089917. DOI: https://doi.org/10.1080/09595230802089917
Schneider, B., Hanges, P. J., Smith, D. B., & Salvaggio, A. N. (2003). Which comes first: Employee attitudes or organizational financial and market performance? The Journal of Applied Psychology, 88(5), 836-851. doi:10.1037/0021-9010.88.5.836. DOI: https://doi.org/10.1037/0021-9010.88.5.836
Speziale, M., & Klovien, L. (2014). The relationship between performance measurement and sustainability reporting : A literature review. In Procedia - Social and Behavioral Sciences (Vol. 156, pp. 633-638). Latvia: Elsevier. doi:10.1016/j.sbspro.2014.11.254 DOI: https://doi.org/10.1016/j.sbspro.2014.11.254
United Nations. (1987). Report of the World Commission on Environment and Development (Vol. 42/187). doi:10.1093/oxfordhb/9780199560103.003.0005. DOI: https://doi.org/10.1093/oxfordhb/9780199560103.003.0005
Zainon, S., Ahmad, S. A., Atan, R., Wah, Y. B., Bakar, Z. A., & Sarman, S. R. (2014). Legitimacy and Sustainability of Social Enterprise: Governance and Accountability DOI: https://doi.org/10.1016/j.sbspro.2014.06.022
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2016 Nooraslinda Abdul Aris, Rohana Othman, Wan Mohd Yusof Wan Chik, Safawi Abdul Rahman
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.