Optometric Analysis of Color Space and Contrast of Electronic Message Signs

Abstract

This study aimed to perform optometric analysis of the color space and contrast of electronic message. Four electronic messages with different color spaces and contrast were constructed. Color space was measured by “RGB Sliders†from the menu “Transparency†in the Microsoft Office PowerPoint 2011. The luminance was measured by the luminance meter. The reading speed was recorded as words per minute. Reading speed varies significantly in four different electronic messages with different color space and contrast ratio. The mean reading speed increased significantly from L4 to L3. The highest reading speed was found at the intermediate color space.

Keywords: Legibility; color space; luminance; contrast.                     

eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v5i15.2494.