Generation Z's Perception of Fast Food's Product Safety, Nutrition, and Health

Authors

  • Nor Suziwana Tahir Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA Shah Alam, Malaysia
  • Yarina Ahmad Institute of Biodiversity and Sustainable Development, Universiti Teknologi MARA, Malaysia
  • Mohammad Reevany Bustami Centre for Policy Research & International Studies, Universiti Sains Malaysia, Malaysia
  • Siti Nur Fathanah Abd Hamid Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA Negeri Sembilan, Malaysia
  • Nor Ezatie Mukminah Muhammad Zamri Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA Shah Alam, Malaysia
  • Ratna Mulyany Department of Accounting, Faculty of Economics and Business, Universitas Syiah Kuala, Banda Aceh, Indonesia

DOI:

https://doi.org/10.21834/ebpj.v7i20.3441

Keywords:

Generation Z, Fast food, Nutrition, Health

Abstract

The rapid growth of the fast food industry is associated with an extravagant trend of fast food consumption, especially among the young generation. This study investigates how Generation Z perceives the key factors to determine fast food's product safety, nutrition, and health. The theory of Stakeholder is employed to explain the responsibility of businesses to their stakeholders and four key factors, including economic, legal, ethical, and philanthropic are adapted from Carroll's CSR pyramid. 330 respondents responded to the survey. The result reveals that the four key factors elicited a significantly positive response to fast food's product safety, nutrition, and health.  

Keywords: Generation Z; Fast food; Nutrition; Health

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7i20.3441

 

Published

2022-06-26

How to Cite

Tahir, N. S., Ahmad, Y., Mohammad Reevany Bustami, Siti Nur Fathanah Abd Hamid, Muhammad Zamri, N. E. M. ., & Ratna Mulyany. (2022). Generation Z’s Perception of Fast Food’s Product Safety, Nutrition, and Health. Environment-Behaviour Proceedings Journal, 7(20). https://doi.org/10.21834/ebpj.v7i20.3441

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