Exploring Micro-Weddings Concepts: A Synergy of Values for VFR Tourism in Malaysia and Indonesia
DOI:
https://doi.org/10.21834/ebpj.v7i21.3712Keywords:
Micro-wedding, Pandemic, Perceived Value, Guest ExperienceAbstract
Micro weddings have replaced large weddings during the Covid-19 pandemic. In a culture where weddings celebration is significant, the foregoing of VFR, music, traditional foods, and gifts are considered a huge sacrifice for both the host and guests. The pandemic has forced the number of attendees to be reduced, from only online participation to a micro wedding. This study analyses a celebrated event for Muslims in two Southeast Asian countries: Indonesia and Malaysia. It explores the guest perceptions, expectations, satisfaction, and experiences during the event. A qualitative method utilizing thematic analysis generated four themes: functional, social, price, and emotional values.
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Copyright (c) 2022 Norliza Aminudin, Salamiah A Jamal, Devi Roza Kausar, Risa Delia
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