Effects of In-Store Decorative Elements on Children Shopping Behaviour
DOI:
https://doi.org/10.21834/ebpj.v7iSI7.3759Keywords:
Children's Shopping Experience, Shopping Atmospheric Variables, In-Store Decorative Elements, Ethnography StudiesAbstract
Children play a significant role in determining the family's shopping expenses, which is as important as an adult's. However, the research found that having a child companion can reduce positive shopping values due to the child's behaviour. The focus of this research is to understand the effects of in-store decorative elements on children aged between three to seven years of shopping experience. The qualitative methodology using ethnography studies is employed to identify key factors affecting children's emotional and behavioural responses. It also discusses research insight that could help to improve business strategy for children customers.
References
Aslam, M. M. (2006). Are You Selling the Right Colour? A Cross-cultural Review of Colour as a Marketing Cue. Journal of Marketing Communications, 12(1), 15-30.
Ayadi, K., & Cao, L. (2016). Exploring children’s responses to store atmosphere. International Journal of Retail & Distribution Management, 44(10), 1030-1046.
Ballantine, P. W., Parsons, A., & Comeskey, K. (2015). A conceptual model of the holistic effects of atmospheric cues in fashion retailing. International Journal of Retail & Distribution Management, 43(6), 503-517. doi:10.1108/ijrdm-02-2014-0015
Borges, A., Chebat, J.-C., & Babin, B. J. (2010). Does a companion always enhance the shopping experience? Journal of Retailing and Consumer Services, 17(4), 294-299. doi:10.1016/j.jretconser.2010.02.007
Brengman, M., & Geuens, M. (2004). The four dimensional impact of colour on shopper’s emotions. Advances in consumer research, 31(1), 122-128.
Bruce, M., & Bessant, J. R. (2002). Design in business: Strategic innovation through design: Pearson education.
Cook, D. T. (2003). Spatial Biographies of Children's Consumption Market places and spaces of childhood in the 1930s and beyond. Journal of Consumer Culture, 3(2),147-169.
de Faultrier, B., Deli-Gray, Z., Matura, T., & Árva, L. (2014). Children entertainment in retail stores. International Journal of Retail & Distribution Management, 42(11/12), 1004-1007. doi:10.1108/ijrdm-10-2013-0184
Deli-Gray, Z., Deli-Gray, Z., Pinto, M.-P., Pinto, M.-P., McLaughlin, C., McLaughlin, C., . . . Szilas, R. (2016). Perception of young children of the ideal shopping experience. International Journal of Retail & Distribution Management, 44(10), 996-1012.
Ebster, C., Wagner, U., & Neumueller, D. (2009). Children's influences on in-store purchases. Journal of Retailing and Consumer Services, 16(2), 145-154. doi:10.1016/j.jretconser.2008.11.005
Gaver, B., Dunne, T., & Pacenti, E. (1999). Design: cultural probes. interactions, 6(1), 21-29.
Gray, D. E. (2013). Doing research in the real world: Sage.
Healy, M. J., Beverland, M. B., Oppewal, H., & Sands, S. (2007). Understanding retail experiences-the case for ethnography. International Journal of Market Research, 49(6), 751.
Ironico, S. (2012). The active role of children as consumers. Young Consumers, 13(1), 30-44. doi:10.1108/17473611211203920
Jain, R., Jain, R., Aagja, J., Aagja, J., Bagdare, S., & Bagdare, S. (2017). Customer experience–a review and research agenda. Journal of Service Theory and Practice, 27(3), 642-662.
Joseph, G. (2013). Shopping for knowledge: An alternative environment for learning. Canadian Journal of University Continuing Education, 22(1).
Kathie Alexander, H. R. (2010). Pattern + Palette sourcebook A Comprehensice Guide to Choosing the Perfect Colour and Pattern in Design. Singapore: Page One Publishing Pte Ltd.
Kim, J.-E., & Kim, J. (2012). Human factors in retail environments: a review. International Journal of Retail & Distribution Management, 40(11), 818-841.
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64.
Lange, F., Rosengren, S., & Blom, A. (2016). Store-window creativity's impact on shopper behaviour. Journal of Business Research, 69(3), 1014-1021. doi:10.1016/j.jbusres.2015.08.013
Lucia-Palacios, L., Pérez-López, R., & Polo-Redondo, Y. (2016a). Cognitive, affective and behavioural responses in mall experience. International Journal of Retail & Distribution Management, 44(1), 4-21. doi:10.1108/ijrdm-05-2014-0061
Lucia-Palacios, L., Pérez-López, R., & Polo-Redondo, Y. (2016b). Cognitive, affective and behavioural responses in mall experience. International Journal of Retail & Distribution Management.
The Marlands. (2017). Retrieved from http://www.marlandsshoppingcentre.co.uk/
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology: the MIT Press.
O'Reilly, M., & Kiyimba, N. (2015). Advanced qualitative research: A guide to using theory: Sage.
Shaw, C. (2007). The DNA of customer experience: How emotions drive value: Springer.
Slunjski, E. (2015). Multidisciplinary Approach to Designing Space of Early Childhood Education Institutions as a Condition for High-Quality Education Process. Hrvatski časopis za odgoj i obrazovanje, 17(Sp. Ed. 1), 253-264.
Valkenburg, P. M., & Cantor, J. (2001). The development of a child into a consumer. Journal of Applied Developmental Psychology, 22(1), 61-72.
Elo, S., & Kyngäs, H. (2008). The qualitative content analysis process. Journal of advanced nursing, 62(1), 107-115.
Hsieh, H.-F., & Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative health research, 15(9), 1277-1288.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Mohd Shahril Rusman, Yuanyuan Yin, Yasmin K Sekhon Dhillon, Haszlin Shaharudin
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.