Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and growth


  • Masilah Mohamad Faculty of Business and Management, Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia; Malaysia-Japan International Institute of Technology, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
  • Rahayu Tasnim Malaysia-Japan International Institute of Technology, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
  • Siti Aisyah Ya’kob Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak, Malaysia



Food Delivery Applications (FDAs), COVID-19 Pandemic, Continuance Intention


COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), primarily related to user intent and barriers to non-adoption. The study aims to analyze the factors that influence user intent to use FDAs continuously, discover the barriers that influence consumers' intention to use FDAs, and explore the potential growth of FDAs.


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How to Cite

Mohamad, M., Tasnim, R., & Ya’kob, S. A. (2023). Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and growth. Environment-Behaviour Proceedings Journal, 8(SI15), 19–24.