Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and growth

Masilah Mohamad; Rahayu Tasnim; Siti Aisyah Ya’kob

doi:10.21834/e-bpj.v8iSI15.5095

Authors

Masilah Mohamad Faculty of Business and Management, Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia; Malaysia-Japan International Institute of Technology, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
Rahayu Tasnim Malaysia-Japan International Institute of Technology, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
Siti Aisyah Ya’kob Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI15.5095

Keywords:

Food Delivery Applications (FDAs), COVID-19 Pandemic, Continuance Intention

Abstract

COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), primarily related to user intent and barriers to non-adoption. The study aims to analyze the factors that influence user intent to use FDAs continuously, discover the barriers that influence consumers' intention to use FDAs, and explore the potential growth of FDAs.

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