Purchase Intention for Halal Cosmetic Product Among TikTok Application Users in Johor


  • Noreen Noor Abd Aziz Universiti Teknologi MARA Johor
  • Mohd Hafizan Musa Universiti Teknologi MARA Johor
  • Rusnani Mohamad Khalid Universiti Teknologi MARA Johor
  • Shaherah Abdul Malik Universiti Teknologi MARA Johor
  • Nurliana Nasution Universitas Lancang Kuning




Purchase, Intention, Halal, Cosmetic


The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A total of 100 questionnaires were distributed to TikTok users in Johor. The findings indicated that all variables positively influenced purchase intention of halal cosmetic products. This study also provides further insights into potential marketing strategies by halal cosmetic product manufacturers and the prospective halal cosmetic industry in Malaysia.


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How to Cite

Abd Aziz, N. N., Musa, M. H., Mohamad Khalid, R., Abdul Malik, S., & Nasution, N. (2023). Purchase Intention for Halal Cosmetic Product Among TikTok Application Users in Johor. Environment-Behaviour Proceedings Journal, 8(26), 123–129. https://doi.org/10.21834/e-bpj.v8i26.5137



Community Environment / Social Psychology

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