Examining a TPB Model towards Intention to Use Biodegradable Drinking Straw Using PLS-SEM

Abstract

Intention to use biodegradable drinking straw may be affected by psychological factors. Besides, the impact of factors towards intention may be different between gender. Therefore, this paper analyses the effect of attitude, subjective norm, knowledge, and perceived behavioral control towards the intention to use a biodegradable drinking straw and the moderating effect of gender towards the relationship among variables. The results, which were collected by using online questionnaires and analysed by using PLS-SEM; showed that most of the variables except knowledge had a significant impact on intention to use a biodegradable drinking straw, while gender posits no difference towards the usage intention.

Keywords: Intention; Biodegradable Straw; Knowledge; Gender

eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CCBYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v5i15.2428