Overview of Semiotic Concept on Preschooler Comprehension in Behaviour Change


  • Nor Aziyana Abd Rahman Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600, Bestari Jaya, Selangor, Malaysia
  • Azhar Abd Jamil College of Creative Arts, Universiti Teknologi MARA, Shah Alam 40450 Selangor, Malaysia
  • Laili Mardziah Tajuddin Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600, Bestari Jaya, Selangor, Malaysia
  • Rina Abd Shukor Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600, Bestari Jaya, Selangor, Malaysia
  • Zhao Jing University of Electronic Science and Technology of China, No 1, Xueyuan Road, Shiqi District, Zhongshan City, Guangdong Province, China




Semiotics Concept, Preschooler Comprehension


This study partially reviewed how the semiotic idea of preschooler comprehension influences changes in behaviour. The review of the semiotics concept was defined using recent and past eras, specifying the specific meaning and how the recent output had been discovered. The research objective of this study is to identify the semiotics concept in past and current scenarios that relate to preschooler comprehension of behaviour change based on describing their outputs. In conclusion, the review explores the semiotic concept of preschoolers' comprehension of behaviour change in contemporary and older studies' findings. Recent and previous research findings on how the semiotic concept affected preschoolers' ability to determine, analyse, and understand the communication process as it relates to behavioural changes were presented.


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How to Cite

Abd Rahman, N. A., Abd Jamil, A., Tajuddin, L. M., Abd Shukor, R., & Jing, Z. (2023). Overview of Semiotic Concept on Preschooler Comprehension in Behaviour Change. Environment-Behaviour Proceedings Journal, 8(SI16), 3–8. https://doi.org/10.21834/e-bpj.v8iSI16.5212