Influence of Perceived Value on Clients' Behavioural Intention in Online Psychological Counseling

Chunhua Cheng; Mariani Md Nor; Jia Gao; Siya An

doi:10.21834/e-bpj.v9i27.5718

Authors

Chunhua Cheng Faculty of Education, Language, Psychology and Music, SEGi University, Kota Damansara, Malaysia
Mariani Md Nor Department of Educational Psychology and Counselling, Faculty of Education, University of Malaya, 50603, Kuala Lumpur, Malaysia
Jia Gao Graduate School of Business (GSB), SEGi University, Kota Damansara, Malaysia
Siya An Department of Chemistry and Chemical Engineering, Zunyi Normal University, Guizhou, China

DOI:

https://doi.org/10.21834/e-bpj.v9i27.5718

Keywords:

Psychological Counseling, Online Consultation, Perceived Value, Emotional experience

Abstract

This study employed quantitative research methods to survey 400 customers in China who had used online psychological counseling. Subsequently, SmartPLS4.0 was used to conduct structural equation modeling to test the comprehensive relationship between variables. The research demonstrates the role of emotional experience, perceived usefulness, and ease of use in determining user intent. Conversely, there is a negative correlation with perceived cost. The findings suggest that cost plays a significant role in user decision-making when it comes to online psychological counseling. These results provide valuable insight into how users perceive such services and can guide their development.

References

Chen, H., Zhang, L., & Wang, L. (2020). Exploring the Perceived Value of Online Counseling Services: A Focus on Emotional Experience. Journal of Mental Health Counseling, 42(2), 127-142. DOI:10.17744/mehc.42.2.03 DOI: https://doi.org/10.17744/mehc.42.2.03

CNNIC. (2021). 49th Statistical Report on China's Internet Development. China Internet Network Information Center. [Include relevant details for citation]

Gray, P. (2022). Abnormal psychology: An integrative approach. 4th ed. Jones & Bartlett Learning.

Johnson, B. (2023). Digital marketing trends in 2023: A comprehensive report. Acme Inc. [June 2023].

Li, J., Wang, W., Xin, X., & Hao, R. (2019). Prevalence of Anxiety and Mood Disorders in China: A Meta-Analysis of Observational Studies. Psychiatry Research, 273, 766-773. DOI:10.1016/j.psychres.2018.12.104 DOI: https://doi.org/10.1016/j.psychres.2018.12.104

Smith, A. B., Jones, C. J., & Johnson, M. (2021). Global Mental Health Trends: A Meta-Analysis of 174 Surveys in 63 Countries. World Psychiatry, 20(1), 95-97. DOI:10.1002/wps.20829 DOI: https://doi.org/10.1002/wps.20829

Taylor, C. (2023). The impact of social media marketing on brand awareness: A case study of Nike. [March 2023].

Wang, Y., & Liu, Q. (2021). The Impact of Perceived Cost on Users' Intentions to Use Online Counseling Services. International Journal of Psychology, 56(3), 387-398. DOI:10.1080/00207594.2019.1692025

World Health Organization. (2020). Global Mental Health Report 2020. [Include relevant details for citation]

Wu, X., & Zhang, S. (2020). Challenges and Opportunities in the Development of Psychological Counseling in China. Chinese Journal of Mental Health, 34(8), 621-625. DOI:10.3969/j.issn.1000-6729.2020.08.012

Xu, Y., Zhang, Q., & Li, Z. (2022). Exploring the Challenges and Opportunities of Online Psychological Counseling in China. Journal of Telemedicine and Telecare, 28(5), 278-286. DOI:10.1177/1357633X20987932