Tourists’ Perception using Sentiment Analysis at Cenang Beach

Samshul Amry Abdul Latif; Khairul Ikhwan Khairul Azman; Al Amirul Eimer Ramdzan Ali; Umidjon Matyakubov

doi:10.21834/e-bpj.v10i32.6682

Authors

Samshul Amry Abdul Latif Department of Tourism, Kulliyyah of Sustainable Tourism and Contemporary Languages, International Islamic University Malaysia
Khairul Ikhwan Khairul Azman Department of Tourism, Kulliyyah of Sustainable Tourism and Contemporary Languages, International Islamic University Malaysia, Malaysia
Al Amirul Eimer Ramdzan Ali Department of Tourism, Kulliyyah of Sustainable Tourism and Contemporary Languages, International Islamic University Malaysia, Malaysia
Umidjon Matyakubov Economics Department, Faculty of Economics, Mamun University, Uzbekistan

DOI:

https://doi.org/10.21834/e-bpj.v10i32.6682

Keywords:

Tourist Sentiment, User-Generated Content , Sentiment Analysis

Abstract

The increasing use of online platforms has made user-generated content vital for understanding tourist behavior. This study analyzes 460 English reviews from TripAdvisor about Cenang Beach, Langkawi, Malaysia, using thematic and sentiment analysis to identify factors influencing tourist satisfaction. Six key themes emerged: atmosphere, beach quality, activities, facilities, cleanliness, and health and safety. Positive reviews highlighted atmosphere and beach quality, while negative reviews focused on cleanliness and facilities, indicating areas for improvement. The findings offer insights for destination managers to enhance tourist experiences and maintain Langkawi's reputation as a top travel destination. Future research should include other languages and platforms.

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