Factors Influencing Consumers Buying Intentions towards Electric Cars
DOI:
https://doi.org/10.21834/e-bpj.v10iSI26.6787Keywords:
Electric Vehicle, Valence Framework, Purchase Intention, PLS-SEMAbstract
Electric vehicle adoption has grown considerably in these few years in Malaysia and is to grow. It is crucial to explore mechanism-driven consumers' intention to buy electric vehicles. This study uses the Valence Framework to investigate consumers' perception factors that influence their intention to purchase electric vehicles. This study applied the PLS-SEM technique for data analysis based on convenience sampling methods and a sample size of 582. The analysis revealed that perceived environment, monetary benefit, risk, and symbol significantly influence consumers' purchase intention on electric vehicles. However, the perceived fee was insignificant to consumers' purchase intention. Policy implications and recommendations for policymakers and industry players were provided for the growth of electric vehicles in the future.
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