Vol. 10 No. SI 26 (2025): Feb. The 6th Advances in Business Research International Conference , ABRIC2024Penang, Malaysia, 30 May 2024 (Draft)

The Advances in Business Research International Conference (ABRIC) retain its excellence in providing a platform for global participants to share their research findings, ideas and experiences with academics, scholars, researchers and industry players from different parts of the world through its sixth event (6th ABRIC 2024).

Organised by the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor, Malaysia, the conference was held at the DoubleTree Resort by Hilton Penang, Batu Ferringhi, Penang, Malaysia, on 30 May 2024

The theme "Harmony in Progress: Navigating Digital Horizons, Sustainable Transformation, and Business Education" encapsulates the concept of achieving harmonious and unified progress in the business realm by adeptly adjusting to digital advancements, implementing sustainable strategies, and fostering ongoing learning and growth through education. It highlights the significance of not only staying updated with technical progress but also doing it in an environmentally friendly manner that is in line with ethical and social concerns. A total of 20 selected papers were published in this Special issue.