Online Purchase Intention of Personal Luxury Goods and Mediating Role of Consumer Trust

Amirah Ahmad Suki; Muhammad Tahir Jan; Nur Farihah Isamudin

doi:10.21834/e-bpj.v10iSI26.6808

Authors

Amirah Ahmad Suki Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia
Muhammad Tahir Jan Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia
Nur Farihah Isamudin Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI26.6808

Keywords:

Luxury Goods, Online Purchase Intention, SOR model, Signaling theory

Abstract

Consumer trust is crucial in online purchase decisions, particularly for luxury goods. The study aim is to analyze how brand reputation and online reviews influence consumer trust and the intention to purchase personal luxury goods online. Based on 214 responses from consumers in Malaysia, the study investigates the influence of brand reputation and online reviews on consumer trust and consumers’ online purchase intention. The results from PLS-SEM show a significant influence of these factors on consumer trust in online purchases. However, direct effects on purchase intention are not significant. Meanwhile, consumer trust confirms its role as mediator.

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