Determinants of Voting Intentions among Malaysian University Students: A Structural Equation Modeling approach

Nursyahida Zulkifli; Mohamad Rahimi Mohamad Rosman; Wan Nurul Basirah Wan Mohamad Noor; Muhammad Syafiq Hassan; Nor Farizah Johari; Siti Nor Adawiah Hussin

doi:10.21834/e-bpj.v10iSI27.6813

Authors

Nursyahida Zulkifli Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Kelantan, Malaysia
Mohamad Rahimi Mohamad Rosman College of Computing, Informatics, and Mathematics, Universiti Teknologi MARA, Kelantan, Malaysia
Wan Nurul Basirah Wan Mohamad Noor Faculty of Accountacy, Universiti Teknologi MARA, Kelantan, Malaysia
Muhammad Syafiq Hassan Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Kelantan, Malaysia,
Nor Farizah Johari Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Kelantan, Malaysia
Siti Nor Adawiah Hussin Faculty of Accountacy, Universiti Teknologi MARA, Kelantan, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI27.6813

Keywords:

Voting Behavior, Young Voters, Malaysia, Political Engagement

Abstract

This study investigated the determinants of voting behavior among young Malaysian voters using the Theory of Reasoned Action and the Theory of Planned Behavior. The study aims to identify the contributing factors that influence young voters' voting behavior. Findings indicated that candidate perception, party perception, subjective norms, persuasion techniques, and social network engagement significantly influenced young voters' intentions. However, this study found that political awareness had no significant impact. The study's respondents were 422, aged 18 – 30, from Universiti Teknologi MARA through an online survey. This insight may aid in developing strategies to engage and mobilize young voters effectively.

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