Relationship of Social Media Influencers towards Attitudes of Travel Preferences among Young People in Klang Valley

Abstract

This study aims to investigate the relationship between social media influencers and young people's travel preferences in the Klang Valley. The study reveals a significant positive relationship between travel preferences and the influencers who influence those decisions by examining factors such as expertise, attractiveness, and trustworthiness. The findings reveal that influencers not only provide reliable and appealing information but also have the power to effectively influence the behavior of young people. The discussion of tactics for leveraging influencer marketing in the tourism industry emphasizes the role of expertise and trustworthiness.