Determinants of Malaysians Buying Luxury Products: Insights from complementary two theories

Hasnun Anip Bustaman; Muhamad Hanif Baharudin; Ahmad Mudzfir Zubir; Mohammad Ikram Ramzi; Ahmad Faiz Abdul Halim; Wan Mohd Firdaus Wan Mohamad

doi:10.21834/e-bpj.v10iSI28.6941

Authors

Hasnun Anip Bustaman Faculty of Business Management, MARA University of Technology, Bukit Ilmu 18500 Machang, Kelantan, Malaysia
Muhamad Hanif Baharudin Faculty of Business Management, MARA University of Technology, Bukit Ilmu 18500 Machang, Kelantan, Malaysia
Ahmad Mudzfir Zubir Faculty of Business Management, MARA University of Technology, Bukit Ilmu 18500 Machang, Kelantan, Malaysia
Mohammad Ikram Ramzi Faculty of Business Management, MARA University of Technology, Bukit Ilmu 18500 Machang, Kelantan, Malaysia
Ahmad Faiz Abdul Halim Faculty of Business Management, MARA University of Technology, Bukit Ilmu 18500 Machang, Kelantan, Malaysia
Wan Mohd Firdaus Wan Mohamad Faculty of Business Management, MARA University of Technology, Bukit Ilmu 18500 Machang, Kelantan, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI28.6941

Keywords:

Luxury Product, The Value Belief Norm Theory, Luxury Value Theory, Social Elements

Abstract

This research examines the complex interaction of cultural, economic, and social elements that influence consumer behavior toward luxury items in the Malaysian online market. The phenomena are thoroughly analyzed by gathering information through a cross-sectional survey study. This study recommended emphasizing the critical impact of peer influence and societal norms in changing people's purchase intention. This study enhances comprehension of the intricate forces influencing the desire to buy luxury goods in Malaysia, providing useful knowledge for marketers and firms seeking to connect with the Malaysian consumer market.

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