Elucidating Three Decades of Online Banking Adoption: The bibliometric analysis
DOI:
https://doi.org/10.21834/e-bpj.v10iSI28.6974Keywords:
Online Banking, Adoption, Unified Theory of Acceptance and Use of Technology, BibliometricAbstract
This paper analyses the current state and publication trends in online banking adoption, identifying influential publications, major contributors and key research areas. Using a comprehensive literature review and bibliometric analysis, it evaluates publication trends, collaboration patterns and the evolution of online banking technologies from the 1990s to today. Findings show a progression from basic functionalities to advanced, AI-driven services, highlighting seminal works and key players in the field. The study, limited by its literature scope and database selection, provides valuable insights for enhancing online banking services and strategies, contributing to the field of understanding and future research directions.
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Copyright (c) 2025 Suzana Hassan, Imbarine Bujang, Nor Azairiah Fatimah Othman, Muhamad Khodri Kholib Jati
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