Urban Air Delivery: What Malaysians Think About It?

Abstract

Drone delivery services are being investigated for their potential adoption in Kuala Lumpur, Malaysia, amid the growing challenges of e-commerce expansion and traffic congestion. The aim is to explore urban residents' willingness to adopt this technology and to identify key factors that influence acceptance. Data were collected from 300 residents and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings reveal that performance expectations, social influence, and convenience significantly impact adoption, while concerns about safety, privacy, and regulation continue to serve as barriers. The study highlights the need for improved infrastructure, clear regulations, and addressing consumer concerns to ensure the successful integration of drone delivery.