Modelling a Sustainable Digital Economy Among E-Commerce Users in Indonesia

Authors

  • Rohana Sham Strategic Research Institute, Asia Pacific University of Technology and Innovation
  • William Christian Management Operation and Research, School of Business, Asia Pacific University of Technology and Innovation
  • Dazmin Daud Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia
  • Mahadi Hassan Miraz Department of Marketing and Entrepreneurship, School of Creative Industry, Astana IT University, Kazakhstan.

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6400

Abstract

Indonesia's digital economy has been driven by solid internet connectivity, widespread smartphone use, and growing e-commerce platforms. However, the digital implementation gap affects equitable access to technology and digital skills across various age groups. This research investigates factors influencing sustainable digital growth among urban e-commerce users in Indonesia, focusing on ICT infrastructure, perceived security, perceived risk, and digital literacy. A survey of 135 young adults was conducted online, with data analysed using SPSS. Findings indicate that ICT infrastructure and digital literacy significantly impacted digital economy sustainability. These insights are crucial for policymakers and stakeholders aiming for inclusive digital economic development.

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Published

2025-01-31

How to Cite

Sham, R., Christian, W., Daud, D., & Miraz, M. H. (2025). Modelling a Sustainable Digital Economy Among E-Commerce Users in Indonesia. Environment-Behaviour Proceedings Journal, 10(31), 45–51. https://doi.org/10.21834/e-bpj.v10i31.6400

Issue

Section

Commercial / Retail / Services Environment

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