Influence of Information Quality on Restaurant Purchase Behaviour

Abstract

The rapid digitalisation of the restaurant industry has transformed how consumers make dining decisions, with online information now playing a central role in shaping trust and purchase behaviour. This study examines the relationships among information quality, perceived usefulness, attitude, and restaurant purchase behaviour, using data from 327 Malaysian consumers analysed with SmartPLS 4. Results reveal that information quality significantly influences perceived usefulness, attitude, and purchase behaviour, with both perceived usefulness and attitude mediating its effects on consumer decisions. The findings highlight the importance of reliable online communication in fostering trust, engagement, and loyalty, while also emphasising how positive restaurant purchase experiences can enhance consumer well-being and overall quality of life.