Influence of Information Quality on Restaurant Purchase Behaviour: Mediating roles of perceived usefulness and attitude

Abstract

The rapid digitalisation of the restaurant industry has transformed how consumers make dining decisions, with online information now playing a vital role in influencing trust and purchase behaviour. This study examines the relationships among information quality, perceived usefulness, attitude, and restaurant purchase behaviour, using data from 327 Malaysian consumers analysed with SmartPLS 4. Results reveal that information quality significantly influences perceived usefulness, attitude, and purchase behaviour, with both perceived usefulness and attitude mediating its effects on consumer decisions. The findings show that reliable online communication builds trust, engagement, and loyalty, while positive restaurant experiences boost consumer well-being and quality life