Globally Renowned Locally Rooted: Surveying the impact of value-driven performance in UiTM2025 Transformation
DOI:
https://doi.org/10.21834/e-bpj.v10iSI34.7464Keywords:
Value-Driven, UiTM2025, ESI, i-DARTAbstract
The third strategic thrust of the UiTM2025 Strategic Plan, Value-Driven Performance, is supported by two values, namely i-DART, individual values , and ESI as organizational values. This paper investigates the understanding of these values among the UiTM community. 18,038 staff participated in the survey conducted on 18 March 2024. The study shows that the percentage of ESI and i-DART culture is 60.94% for happy and very happy. While the meaning of the motto is 70.18% for happy and very happy, which shows that most of UiTM’s community is aware of UiTM’s motto.
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Copyright (c) 2025 Mahanijah Md Kamal , Nor Hayati Saad , Mohamad Faizul Yahya

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