Enriching Informal Art Education at Muzium Negara using Service Design: Introducing the Personas Identification Instrument

Ana Baidza Abu Bakar; Muhammad Zaffwan Idris; Ekram Al Hafis Hashim

doi:10.21834/e-bpj.v10iSI36.7564

Authors

Ana Baidza Abu Bakar Department of Multimedia Creative, Faculty of Art, Sustainability and Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Muhammad Zaffwan Idris Department of Multimedia Creative, Faculty of Art, Sustainability and Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Ekram Al Hafis Hashim Department of Multimedia Creative, Faculty of Art, Sustainability and Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI36.7564

Keywords:

Personas Identification Instrument (PIIN), Service Design (SD) Tools, Museum Visitor Types, Informal Education

Abstract

This paper discusses the development of the "Personas Identification Instrument" (PIIN) using Almeshari's approach. The instrument identifies different types of museum visitors and categorises art and design educators at Muzium Negara into five personas: i. Recharger, ii. Professional/Hobbyist, iii. Explorer, iv. Experience Seeker and v. Facilitator, derived from Falk's museum visitor types. Semi-structured interviews were conducted to understand how these personas influence engagement in enriching informal art education. The thematic study reveals PIIN's effectiveness as a service design tool. It highlights its potential to enhance visitor engagement and informal education impact, offering personalised recommendations for museum professionals and future research.

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