Creative Industry Development Strategy through Collaboration of Traditional Ceramic Artists and Craftsmen in West Java, Indonesia

Deni Yana; Gustiyan Rachmadi; Nani Sriwardani; Rufus Goang Swaradesy; Gita Winata; Yane Devi

doi:10.21834/e-bpj.v10iSI39.7685

Authors

Deni Yana Faculty of Visual Art and Design, Indonesian Institute of Cultural Arts Bandung, Bandung, Indonesia
Gustiyan Rachmadi Faculty of Visual Art and Design, Indonesian Institute of Cultural Arts Bandung, Bandung, Indonesia
Nani Sriwardani Faculty of Visual Art and Design, Indonesian Institute of Cultural Arts Bandung, Bandung, Indonesia
Rufus Goang Swaradesy Faculty of Culture and Media, Indonesian Institute of Cultural Arts Bandung, Bandung, Indonesia
Gita Winata Faculty of Art and Design, Bandung Institute of Technology, Bandung, Indonesia
Yane Devi Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Ekuitas, Bandung, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI39.7685

Keywords:

Ceramic crafts, creative industries, collaboration, tradition

Abstract

The COVID-19 pandemic, combined with a lack of awareness of local traditions and the low profit value of products, has led to the decline of traditional ceramic craft centres in West Java. The purpose of this Research is to develop a creative industry strategy based on local traditions of craft centres through collaboration between artists/designers and artisans. This Research employs qualitative methods, drawing on a cultural and fine arts approach. The Research results in a model of creative industry development strategy based on local traditions of traditional ceramic craft centres, which can be replicated in other centres with similar cases.

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