Enhancing tourist transport service experience: factors influencing customer satisfaction

Abstract

Transportation accounts for a significant portion of tourism services, and improving its quality directly translates into improved overall tourism service quality. Many scientists have proven in their research that transport and tourism services play a significant role in the country's economic development. Transportation services offered to tourists are diverse, with transfers being the most common. The number of transfer service providers is growing daily, and competition among them is fierce. The main goal of our study was to improve the performance of transportation service providers for tourists. To this end, we analyzed the factors influencing customers' choice of transfer services.