An Observational Study of Architectural Tourism Experience at Gyeongbokgung Palace Korea

Abstract

This study explores the architectural tourism experience at Gyeongbokgung Palace using a non-participant observational approach. It examines how tourists interact with key architectural elements such as gates, ornaments, and pavilions in a real-world heritage setting. Findings show that spatial design, visual prominence, and accessibility influence tourist engagement, movement patterns, and emotional responses. Highly detailed structures attract longer attention, while open spaces encourage photography and social interaction. Overall, the study highlights how architectural layout and design shape tourist experience and engagement in heritage environments.