Tendency and Behaviour of Furniture Usage of Consumers in Thailand for Business Strategy Formation for Sustainable Environment

Authors

  • Ornwiriya Namsawat Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand
  • Yanin Rugwongwan Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand

DOI:

https://doi.org/10.21834/e-bpj.v2i6.952

Abstract

According to the problems of excessive consumption of natural resources and the increasing trend of manufacturing across the globe at present, the need for transformation to sustainable consumption and sustainable production has been put on centre stage. One of the solutions to these problems is conducting business operations with the responsibility to the environment to reduce environmental impacts by changing consumption patterns relative to the consumers. This will lead to the business strategy in Product-Service Systems for furniture business‏ under the concept of the Green Business Model to meet the consumers' needs. This research is, thus, a study of the behavioural trends of furniture usage, an analysis on environmental awareness of consumers in Thailand, and a search for the methods to provide services that will be accepted by the consumers to incentivize them in having sustainable consumption behaviours.      

Author Biography

Ornwiriya Namsawat, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand

Multidisciplinary Design Research, Faculty of Architecture

References

Ala-Kurikka, S. (2015) ENDS Europe [online]. Retrieved October 25, 2017, from http://www.endseurope.com/article/39711/electronic-goods-life-spans-shrinking-studyindicates.

Brezet, JC., Bijma, A.S.,& Ehrenfeld, J. (2001). The Design of Eco-Efficient Services; Method, Tools and Review of the Case Study Based ‘Designing Eco-Efficient Services’ Project. Ministry of VROM–Delft University of Technology

Fishbein, Bette; Ehrenfeld, John; Young, John (2000). Extended Producer Responsibility: A Materials Policy for the 21st Century

Kenan Institute Asia. (2009). “Final Report Economic Contributions of Thailand’s Creative Industries”.

Manzini, E., Vezzoli, C. (2003). A strategic design approach to develop sustainable product service systems: examples taken from the ‘environmentally friendly innovation’ Italian prize. Journal of Cleaner Production 11 (8), 851-857.Oksana, M. (2004). Product-service system: panacea or myth? PhD thesis. IIIEE,Lund University,Sweden.

Perner, L., (2010). Consumer behavior: the psychology of marketing. Retrieved July 2, 2017, from http://www.consumerpsychologist.com/

Tukker, A., Tischner, U. (2006). New Business for Old Europe: Product-service Development, Competitiveness and Sustainability. Greenleaf Publishing, Sheffield.

UEA.2004. e Federation of European Furniture manufacturers. “The furniture waste site”. Retrieved March 14, 2016, from http://www.ueanet.com/furniturewaste /frame4.htm.

Published

2017-11-06

How to Cite

Namsawat, O., & Rugwongwan, Y. (2017). Tendency and Behaviour of Furniture Usage of Consumers in Thailand for Business Strategy Formation for Sustainable Environment. Environment-Behaviour Proceedings Journal, 2(6), 27-34. https://doi.org/10.21834/e-bpj.v2i6.952

Issue

Section

Commercial / Retail / Services Environment

Most read articles by the same author(s)

1 2 > >>