Perception Factors on Buying Decision between the Thais and Malaysians: Silk authentic and modern usage
Keywords:Perception, Authentic, Modern Usage, OTOP, Decision
The researcher committed searching for the key from cognitive and affective. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1. Study the relevant elements of Thai and Malaysia. 2. To compare and evaluate the interest in Silk authentic and modern usage product 3. To summarise the results and perceptions that affect form buying.
Keywords: Perception, Authentic, Modern Usage, OTOP, Decision
eISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
Aaker, J. L. (2000). “Accessibility or Diagnosticity ? Disentangling the Influence of Culture on Persuasion Processes and Attitudes.” J Consum Res 26 (4); 340–57.
Ampuero,O & Vila,N.(2006). Consumer perceptions of product packaging. Journal of Consumer Marketing23/2 (2006) 100–112 p; Emerald Group Publishing Limited.
Basu, K. 1995. “Marketing Developing Society Crafts: A Framework for Analysis and Change.” In Marketing in a Multicultural World, edited by J. Costa and B. Bamossy, 257–98. Thousand Oaks: Sage Publications.
G.Schiffman,L & Kanuk,L.(2000). Consumer Behavior. (2 nd ed.). New Jersey: Prentice-hall, INC.
Grote,L & Wang,D.(1954). Architectural research methods. New York:Print in the United states of America.
Gon P¸Calves, Ricardo,(2008). Consumer Behavior: Product Characteristics and Quality Perception.http://mpra.ub.uni- muenchen.de/11142.
M.Meyers, H. & J.Lubliner, M. (1998). Marketer’s guide to successful package design. Illinois: NTC Business books
Robert, G. Hershberger. (1970). “Architecture and Meaning.” Journal of Aesthetic Education, Special Issue: The Environment and the Aesthetic Quality of Life 4 (4); 37-55.
Sangarun, Ratakasikorn and Nij Hinchiranan. (2008). Laksana Thai (Thai Characters).Bangkok: Amarin Printing & Publishing.
Sarath, Simsiri. (2010). Factors Affecting Buyers. Perceptions in Accordance with Marketing Strategy: A Case of Vernacular Thai Product. Social and Behavioral Sciences 5; 1283–7.
Sommer, B&R.( 1997). A practical guide to behavioral research tools and techniques. (4 th ed.). New york: Oxford university press.
Schiffman, Leon G. and Kanuk Leslie Lazar. (1991). Consumer Behavior. 4 th.ed. New Jersey: Englewood Cliffs.
Siriwan and Team. (1998). Newbusiness management. bangkok: Teera Film and Saitext Co.,Ltd
Tanyamai chiarakul. (2014).The Problems and the Adaptation of OTOP to AEC. Business Executive Journal 1; 180 -181
Takada, H, and D. Jain. 1991. “Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries.” J Mark 55 (2); 48–54.
Viboon, Leesuwan. (2003). Folk Art. Bangkok: Amarin Printing & Publishing.
Viboon, Leesuwan. (2010). Folk Handicrafts: Local Identity. Silpakorn University International Journal.
Wallschlaeger,C. & Busic-Snyder,C.(1992).Basic visual concepts and principles for artists, architects, and designers. United States of America: McGraw Hill companies. Noel, H.(2009). Consumer behavior. Lausanne 6. AVA Publishing SA.
Yuri Lee, So Young Kim, Yoo-Kyoung Seock, Yunjin Cho. 2009. “Tourists’ Attitudes Towards Textiles and Apparel-Related Cultural Products: A Cross-Cultural Marketing Study.” Tourism Management 30; 724–32.
How to Cite
eISSN: 2398-4287 © Year. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.