Perception Factors on Buying Decision between the Thais and Malaysians: Silk authentic and modern usage

Authors

  • Graipop Paspirom King Mongkut’s Institute of Technology Ladkrabang Chalongkrung Rd. Ladkrabang , Bangkok Thailand Postal code : 10520
  • Yanin Rugwongwan Arch D. Student, Multidisciplinary Design Research Program, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL) 10520, Thailand

DOI:

https://doi.org/10.21834/e-bpj.v3i9.1496

Keywords:

Perception, Authentic, Modern Usage, OTOP, Decision

Abstract

The researcher committed searching for the key from cognitive and affective. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1. Study the relevant elements of Thai and Malaysia. 2. To compare and evaluate the interest in Silk authentic and modern usage product 3. To summarise the results and perceptions that affect form buying.

Keywords: Perception, Authentic, Modern Usage, OTOP, Decision

eISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
https://doi.org/10.21834/e-bpj.v3i9.1496

Author Biographies

Graipop Paspirom, King Mongkut’s Institute of Technology Ladkrabang Chalongkrung Rd. Ladkrabang , Bangkok Thailand Postal code : 10520

Arch D. Student, Multidisciplinary Design Research Program,

Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL) 10520, Thailand

Yanin Rugwongwan, Arch D. Student, Multidisciplinary Design Research Program, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL) 10520, Thailand

Asst. Prof., Ph.D., Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL) 10520, Thailand

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Published

2018-11-22

How to Cite

Paspirom, G., & Rugwongwan, Y. (2018). Perception Factors on Buying Decision between the Thais and Malaysians: Silk authentic and modern usage. Environment-Behaviour Proceedings Journal, 3(9), 9-13. https://doi.org/10.21834/e-bpj.v3i9.1496

Issue

Section

Commercial / Retail / Services Environment

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