Abu Bakar, Ahmad Redhuan, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia, Malaysia

• Environment-Behaviour Proceedings Journal Vol. 8 No. SI14 (2023): Sep. Special Issue No. 14. KICSS2023Kedah: The 3rd Islamic Management Development Conference (IMDEC) Kedah, Malaysia, 21-22 Jun 2023 - General Psychology
  Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure
  Abstract  pdf