Mat Yusoff @ Mohd Yusof, Norhayati, Department of Foodservice Management, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia, Malaysia

• Environment-Behaviour Proceedings Journal Vol. 9 No. 28 (2024): Mar. AcE-Bs2024Langkawi, 01-03 Mar 2024 - Commercial / Retail / Services Environment
  Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
  Abstract  pdf