Sahari, Norshahniza, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Segamat, Johor, Malaysia, Malaysia
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Environment-Behaviour Proceedings Journal Vol. 9 No. 28 (2024): Mar. AcE-Bs2024Langkawi, 01-03 Mar 2024 - Commercial / Retail / Services Environment
Unravelling the Impact of Visual Merchandising on Consumer Impulse Buying Behaviour in Hypermarket
Abstract pdf