Psychological Influence towards Health Consumers Intention to use A Malaysia National Web based Health Information Service

Authors

  • Siti Noraini Mohd Tobi Universiti Teknologi MARA
  • Maslin Masrom Universiti Teknologi Malaysia
  • Erne Suzila Kassim Universiti Teknologi MARA
  • Yap Bee Wah Universiti Teknologi MARA

DOI:

https://doi.org/10.21834/e-bpj.v3i7.1263

Keywords:

Psychological, Health consumers, Intention to use, Web-based health information service

Abstract

Drawing upon Health Belief Model, the study investigated the psychological predictors that determine the usage intention of the Malaysian web-based health information service, MyHEALTH Portal. The results of the measurement model show the evidences of outcome expectations and internal cues as the predictors to the portal usage, while external cues was found to be insignificant. The findings would help the Malaysia Ministry of Health in identifying significant psychological factors that influence the portal usage. This would allow them to re-strategize the portal’s marketing and promotional works effectively thus to be maximally used by the public while achieving its long-term goal.

Author Biographies

Siti Noraini Mohd Tobi, Universiti Teknologi MARA

Health Administration Programme, Faculty of Business and Management

Maslin Masrom, Universiti Teknologi Malaysia

Razak School of Engineering and Advanced Technology

Erne Suzila Kassim, Universiti Teknologi MARA

Office Systems Management Programme, Faculty of Business and Management

Yap Bee Wah, Universiti Teknologi MARA

Faculty of Computer and Mathematical Sciences

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Published

2018-03-02

How to Cite

Mohd Tobi, S. N., Masrom, M., Kassim, E. S., & Wah, Y. B. (2018). Psychological Influence towards Health Consumers Intention to use A Malaysia National Web based Health Information Service. Environment-Behaviour Proceedings Journal, 3(7), 167-174. https://doi.org/10.21834/e-bpj.v3i7.1263