Empirical Study on Motivation: Embedding design thinking mini project

Sharifah Zannierah Syed Marzuki; Che Asniza Osman; Siti Zahrah Buyong; Laila Mohammad Kamaruddin

doi:10.21834/ebpj.v5i15.2458

Authors

Sharifah Zannierah Syed Marzuki Malaysian Academy of SME & Entrepreneurship Development (MASMED), Faculty of Business and Management,Universiti Teknologi MARA
Che Asniza Osman Malaysian Academy of SME & Entrepreneurship Development (MASMED), Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
Siti Zahrah Buyong Malaysian Academy of SME & Entrepreneurship Development (MASMED), Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
Laila Mohammad Kamaruddin Malaysian Academy of SME & Entrepreneurship Development (MASMED), Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v5i15.2458

Keywords:

Design Thinking; Motivation; Creativity; Innovation

Abstract

Design thinking is a critical component and has a potential impact on business competitiveness. The effort should start early so that younger generations can develop their intellectual abilities to be able to think creatively and develop innovative products or services through the ideation stage until commercialization. The significance of this study is building interest among students taking a subject on entrepreneurship on the importance of new product development and the stages that they need to go through before commercialization takes place. The research aims to determine whether educator-student interaction, student to student interactions, and critical thinking skills can influence motivation.

Keywords: Design Thinking; Motivation; Creativity; Innovation

eISSN: 2398-4287Â© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peerâ€“review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v5i15.2458