Exploring Donor Relationship Management for Funding among Malaysian Social Welfare NGOs

Authors

  • Nurliana Zahira Zaharrudin Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Shah Alam Campus, 40450 Selangor Darul Ehsan
  • Azzarina Zakaria Faculty of Business and Management, Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor Darul Ehsan, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7i19.3150

Keywords:

Donor Relationship Management; Funding; Malaysian SWNGOs

Abstract

The purpose of the study is to explore donor relationship management (DRM) for funding in Malaysian Social Welfare Non-Governmental Organisations (SWNGOs). NGOs largely depend on donor funding to support their operations. However, donors’ funding can be limited. With the growing number of Malaysian NGOs, it has become more challenging in competing for donor funding. Through a semi-structured interview with six Malaysian SWNGOs, this study discovered that an exchange relationship was employed by Malaysian SWNGOs to manage their relationship with donors. Also, this study proposes a DRM model to secure funding for Malaysian NGOs.

Keywords: Donor Relationship Management; Funding; Malaysian SWNGOs

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7i19.3150

Published

2022-03-31

How to Cite

Zaharrudin, N. Z., & Zakaria, A. (2022). Exploring Donor Relationship Management for Funding among Malaysian Social Welfare NGOs . Environment-Behaviour Proceedings Journal, 7(19), 271-277. https://doi.org/10.21834/ebpj.v7i19.3150