Visual Design Aspects in Designing User Interface Application for SMEs

Abstract

Malaysia's addition of new markets has benefited immensely from technological advancements in digital marketing. Many small and medium-sized enterprises (SMEs) in Malaysia, on the other hand, continue to cling to old business models in this new era. Although it is recognized that the traditional market is not truly dying, there is widespread anticipation that it will no longer possess the same value. This paper aims to look at the importance of adopting suitable user interface design in the applications and to assist the SMEs in innovating their businesses in a more advanced way by understanding good visual criteria in the user interface.

Keywords: User Interface; Business; Mobile Application; Visual Design

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7iSI7.3834