Business Development Strategy: A case study at the fastest food packaging converter printing company in Malaysia

Sukainah Hasanuddin; Siti Farhana Zakaria

doi:10.21834/ebpj.v7iSI8.3913

Authors

Sukainah Hasanuddin College of Creative Arts, Universiti Teknologi MARA, Shah Alam 40450, Selangor, Malaysia
Siti Farhana Zakaria College of Creative Arts, Universiti Teknologi MARA, Shah Alam 40450, Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI8.3913

Keywords:

Printing Technology Investment, Print on Demand, Business Development, Strategy, Food Packaging Material

Abstract

However, to become a leading one-stop solution provider to support all packaging requirements from global clients, they must invest in new technology for business development strategy. This study focused on the challenges faced by a food packaging converter, Company A using the flexography technology from Koenig & Bauer as the first Asian country that invests with the technology to enable them to define new yardsticks in the packaging sector. This study also discussed strategies for material usage with the new printing technology. Now, the food packaging converter industry is thriving to the next level of business growth by partnering with an international packaging company subsidiary to sustain its business continuity as a global alliance of packaging printing companies.

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