A Preliminary Study of the Influence of Social Media Engagement on Information Seeking Behavior among the Secondary School Students

Nurul 'Idayu Rosni; Zaharudin Ibrahim; Mohd Ridwan Seman @ Kamarulzaman; Mahanem Mat Noor

doi:10.21834/ebpj.v7iSI10.4098

Authors

Nurul 'Idayu Rosni Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia
Zaharudin Ibrahim Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia
Mohd Ridwan Seman @ Kamarulzaman Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia
Mahanem Mat Noor Department of Biological Sciences & Biotechnology, Faculty of Science & Technology, Universiti Kebangsaan Malaysia, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI10.4098

Keywords:

Social Media , Information-seeking Behavior, Social Media Engagement , Aesthetic, Education

Abstract

The aim of conducting this research is to examine the influence of social media engagement on information-seeking behavior. There is lack of concern about generalizability and implementation towards emphasizing the effects of social media engagement on information-seeking behavior in Malaysia. A close-ended questionnaire was distributed to the students to conduct the data collection for this research. The data was collected from students and was analyzed using SPSS version 26. Findings show that two hypotheses were accepted; Novelty and Perceived Usability have a positive and significant relationship between information-seeking behavior, while Focus Attention and aesthetics were found insignificant for information-seeking behavior.

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