Towards Digital Resilience:  Formulating strategies for farmers in a digitally disruptive environment

Norhayati Hussin; Nurul Syfa’ Mohd Tokiran; Mohd Sazili Shahibi; Zaharudin Ibrahim; Muhammad Zaffri Mohd Zazmi; Amer Shakir Zainol

doi:10.21834/e-bpj.v8iSI12.5033

Authors

Norhayati Hussin Universiti Teknologi MARA (UiTM), Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia
Nurul Syfa’ Mohd Tokiran Universiti Teknologi MARA (UiTM), Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia
Mohd Sazili Shahibi Universiti Teknologi MARA (UiTM), Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia
Zaharudin Ibrahim Universiti Teknologi MARA (UiTM), Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia
Muhammad Zaffri Mohd Zazmi Universiti Teknologi MARA (UiTM), Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia
Amer Shakir Zainol Universiti Teknologi MARA (UiTM),40450 Shah Alam, Selangor, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI12.5033

Keywords:

Information Science, Digital Culture, Agriculture, Digital Disruption, Farmer Community

Abstract

This study conceptualizes a digital culture strategy to fortify the resilience and competitiveness of middle-skilled farmers in Selangor, Malaysia. Utilizing a mixed-method approach, it synthesizes the Technology Acceptance Model, Theory of Planned Behaviour, and Hofstede's cultural dimensions into a rural digital framework. The research underscores a positive correlation between strategic digital culture adoption and factors like digital literacy and farming productivity, moderated by cultural dimensions. It offers actionable recommendations for policy formulation and resource allocation, enriching existing literature on technology adoption in traditional sectors.

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