Assessing the Effect of Digital Social Media towards Face to Face Communication during Pandemic COVID-19 in Higher Educational Institutions

Zaharudin Ibrahim; Norhayati Hussin; Wan Nor Haliza Wan Mokhtar; Hasnah Hashim

doi:10.21834/ebpj.v7iSI10.4099

Authors

Zaharudin Ibrahim Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia
Norhayati Hussin Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia
Wan Nor Haliza Wan Mokhtar Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia
Hasnah Hashim Faculty of Information Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Perdana, 40150 Shah Alam, Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI10.4099

Keywords:

F2F Communication, Social Media , Social Networking Sites (SNS), Technology

Abstract

This paper will assess the effect of social media on face-to-face (F2F) communication among students in a higher education institution. Previous scholars found that social media is a platform to connect people, especially in the current pandemic COVID-19. However, another study has shown the negative effect of social media among university students because it hampers students' real-life experiences. A literature survey has been selected to explore the effect of social media on F2F communication among students in a higher education institution. This paper also highlights the significant role of social media in higher education institutions during the pandemic of Covid19.

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