Malay Women's Fashion Clothing Framework Model of ‘MCCC' as Design Principles and Reflection for Malay Women's Fashion

Hasma Ahmad; Verly Veto Vermol; Rosita Mohd Tajuddin

doi:10.21834/ebpj.v7iSI9.4298

Authors

Hasma Ahmad College of Creative Art, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
Verly Veto Vermol College of Creative Art, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
Rosita Mohd Tajuddin College of Creative Art, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI9.4298

Keywords:

Malay Women, Malay Clothing, Fashion Design Reflection, Design Principles Model

Abstract

Globalization through developed nations encouraged the Malay culture to compete and adapt to the most popular foreign culture globally. In Malay fashion culture, the difficulties in recognizing values related to customs, lead to the loss of national pride; it shows practicalities or pragmatism not only transforms physical appearance but also changes the way of appreciating Malay clothing values. The combination methodologies of the textual and visual content analysis concluded with interviews. The design principles of 'MCCC' displayed clothing content-characteristic reflected Malay fashion, possesses clothing details component that has social, and cultural values and attributes portraying myriad achievements acknowledged by society.

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