Adapting Visual Representation of ‘Harimau Malaya’ through Line Drawing Artwork for Widebody Aircraft Livery Design

Verly Veto Vermol; Mohamed Razeef Abdul Razak; Rusmadiah Anwar; Zuraidy Abd Rahim

doi:10.21834/ebpj.v7iSI9.4249

Authors

Verly Veto Vermol National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Mohamed Razeef Abdul Razak Islamic Research in Art, Design & Humanities (IRADAH), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Rusmadiah Anwar National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Zuraidy Abd Rahim National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI9.4249

Keywords:

Aircraft, Livery, Design, Art, Harimau Malaya

Abstract

An aircraft livery design comprises comprehensive insignia that include colour, visual, and typographic identifiers. Stagecoaches, railroad trains, and steamships all appeared, and the term "livery" came to refer to the interior design of these vehicles. Parts of airline liveries have become increasingly intertwined with ground transportation, advertising, exclusive airport furnishings, airline promotional materials, and aircrew uniforms since the 1950s. These features began to appear on airline websites in the 1990s. This collection of idealistic livery designs is influenced by many elements set in a specific aesthetic; typographic designers precisely specify it as a logotype. This research aims to describe how an artwork painting of a Harimau Malaya subject is styled and adapted as a visual representation for an aircraft livery design.

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