To Farm or Not to Farm: Cuniculture Issues Towards Green Marketing Practices at Hilir Perak, Malaysia

Rugayah Hashim; Zaidi Mohd Aminuddin; Siti Hafsyah Idris; Iman Prihandono

doi:10.21834/e-bpj.v8i25.4755

Authors

Rugayah Hashim Universiti Teknologi MARA, Cawangan Selangor http://orcid.org/0000-0002-4807-9024
Zaidi Mohd Aminuddin Department of Economics and Financial Studies, Faculty of Business & Management, UiTM Cawangan Selangor, Puncak Alam
Siti Hafsyah Idris Faculty of Law, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
Iman Prihandono Faculty of Law, Airlangga University, Surabaya, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v8i25.4755

Keywords:

Cuniculture, Green Marketing, Food Security, Sustainability

Abstract

Climate change, global warming, and population increase have sparked the need to reorient Malaysia's food security strategy by adopting green marketing practices in agriculture production. The paper explored green marketing awareness practices among the small-scale cuniculture farmers at Cenderong Balai-Sg. Manik, Hilir Perak, Malaysia. From the qualitative method, the analysis indicated that the rabbit farmers needed to be aware of and practice green marketing strategies. The study's implications showed that eco-friendly packaging products, for instance, will benefit the environment. A balance has to be reached for the farmers to be more innovative in selling their products for environmental sustainability.

Author Biography

Rugayah Hashim, Universiti Teknologi MARA, Cawangan Selangor

Professor of Digital Government. Other areas of research interests include policy studies, social robotics and built environment.

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