Investigating Behavioural Intention Toward Adopting Artificial Intelligence Service Robots Technology in Hospitality in China


  • Pengcheng Ding Graduate School of Business (GSB), SEGi University Kota Damansara, Malaysia & Baotou Vocational & Technical College, China
  • Kim Mee Chong Graduate School of Business (GSB), SEGi University, Kota Damansara, Malaysia,
  • Tze Horng Tan Riam Institute of Technology Miri
  • Wenjin Zhang Baotou Vocational & Technical College,China
  • Jia Gao SEGi University Kota Damansara, Malaysia & Yunnan Technology and Business University
  • Qi Zhang Sultan Idris Education University, Tanjong Malim, Malaysia,



Hospitality Industry, Service Robots, Artificial Intelligence, Behavioural Intention


The pandemic accelerated the blooming of service robots in the hospitality industry in recent years in China. The researcher drew upon extended UTAUT2 theory and satisfaction to construct the conceptual framework and spent time on smartphones as mediating and moderating roles. Besides, IBM SPSS and SmartPLS were conducted to analyse the collected data with 310 valid responses through questionnaires. The results of this study contributed practical insights for relevant governmental departments and hotel operators as well as restaurant managers in their decision-making on whether to adopt AI unmanned services in the hospitality industry in China.


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How to Cite

Ding, P., Chong, K. M., Tan, T. H., Zhang, W., Gao, J., & Zhang, Q. (2023). Investigating Behavioural Intention Toward Adopting Artificial Intelligence Service Robots Technology in Hospitality in China . Environment-Behaviour Proceedings Journal, 8(26), 389–397.