Influence of Environmental Knowledge and Green Trust on Green Purchase Behaviour

Songyue Li; Ratneswary Rasiah; Shufan Zheng; Ziyan Yuan

doi:10.21834/e-bpj.v8i26.5141

Authors

Songyue Li Zhejiang Business College
Ratneswary Rasiah Graduate School of Business, SEGi University, Malaysia
Shufan Zheng Faculty of Business Administration, Zhejiang University of Finance & Economics, China
Ziyan Yuan Department of Financial Management, Faculty of Accounting, Yunnan Technology and Business University, China

DOI:

https://doi.org/10.21834/e-bpj.v8i26.5141

Keywords:

Environmental Knowledge, Green Trust, Green Purchase Behaviour, Mediating Effect

Abstract

This study investigates the influence of environmental knowledge and green trust on green purchase intentions and behavior, and the mediating role of purchase intentions. Through questionnaire surveys and statistical analysis, the research findings reveal that environmental knowledge and green trust significantly influence green purchase intentions and actual green purchasing behaviour. The results of this study hold significant meaning for the formulation of environmental education and environmental advocacy strategies, contributing to enhancing consumers' environmental awareness and promoting green purchasing behaviour.

References

Amin, S., & Tarun, M. T. (2020). Effect of consumption values on customers’ green purchase intention: A mediating role of green trust. Social Responsibility Journal, 17(8), 1320–1336. https://doi.org/10.1108/SRJ-05-2020-0191 DOI: https://doi.org/10.1108/SRJ-05-2020-0191

Al-Khalaf, E., & Choe, P. (2020). Increasing Customer Trust Towards Mobile Commerce in a Multicultural Society: A Case of Qatar. Journal of Internet Commerce, 19(1), 32–61. https://doi.org/10.1080/15332861.2019.1695179 DOI: https://doi.org/10.1080/15332861.2019.1695179

Chen, H., Bernard, S., & Rahman, I. (2019). Greenwashing in hotels: A structural model of trust and behavioral intentions. Journal of cleaner production, 206, 326-335. DOI: https://doi.org/10.1016/j.jclepro.2018.09.168

Dangelico, R. M., Nonino, F., & Pompei, A. (2021). Which are the determinants of green purchase behaviour? A study of Italian consumers. Business Strategy and the Environment, 30(5), 2600-2620. DOI: https://doi.org/10.1002/bse.2766

Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services, 59, 102398. https://doi.org/10.1016/j.jretconser.2020.102398 DOI: https://doi.org/10.1016/j.jretconser.2020.102398

Geiger, S. M., Geiger, M., & Wilhelm, O. (2019). Environment-Specific vs. General Knowledge and Their Role in Pro-environmental Behavior. Frontiers in Psychology, 10. https://www.frontiersin.org/articles/10.3389/fpsyg.2019.00718 DOI: https://doi.org/10.3389/fpsyg.2019.00718

George, A., & Nair, A. S. (2022). Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework. Vision: The Journal of Business Perspective, 097226292210873. https://doi.org/10.1177/09722629221087363 DOI: https://doi.org/10.1177/09722629221087363

Hume, M. (2010). Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption. Journal of World Business, 45(4), 385–394. https://doi.org/10.1016/j.jwb.2009.08.007 DOI: https://doi.org/10.1016/j.jwb.2009.08.007

Kamalanon, P., Chen, J.-S., & Le, T.-T.-Y. (2022). “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability, 14(2), 689. https://doi.org/10.3390/su14020689 DOI: https://doi.org/10.3390/su14020689

Martins, A. (2022). Green marketing and perceived SME profitability: The meditating effect of green purchase behaviour. Management of Environmental Quality: An International Journal, 33(2), 281–299. https://doi.org/10.1108/MEQ-04-2021-0074 DOI: https://doi.org/10.1108/MEQ-04-2021-0074

Nguyen, T. T., Grote, U., Neubacher, F., Rahut, D. B., Do, M. H., & Paudel, G. P. (2023). Security risks from climate change and environmental degradation: Implications for sustainable land use transformation in the Global South. Current Opinion in Environmental Sustainability, 63, 101322. https://doi.org/10.1016/j.cosust.2023.101322 DOI: https://doi.org/10.1016/j.cosust.2023.101322

Sheng, G., Xie, F., Gong, S., & Pan, H. (2019). The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers. International Journal of Consumer Studies, 43(3), 315–326. https://doi.org/10.1111/ijcs.12513 DOI: https://doi.org/10.1111/ijcs.12513

Sharma, K., Aswal, C., & Paul, J. (2023a). Factors affecting green purchase behavior: A systematic literature review. Business Strategy and the Environment, 32(4), 2078–2092. https://doi.org/10.1002/bse.3237 DOI: https://doi.org/10.1002/bse.3237