Innovation on Cultural and Creative Product–Designing Traditional Chinese Poetry into Product


  • You Xuemin Faculty of Product Design, Chengdu Academy of Fine Arts, Chengdu City, Sichuan Province, China
  • Rafeah Legino Formgiving Research Design Group, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Pan Xiao College of Cultural Media, Changchun College Of Electronic Technology, Changchun, China.



Cultural and Creative Product , Traditional Chinese Poetry , Symbolic Semantics , Innovation , Product Design


The cultural and creative (CAC) industries have experienced rapid growth in recent years, and "Culture" plays a critical role in design. Traditional Chinese poetry is an intangible cultural heritage in China's civilisation. Therefore, designing "Traditional Chinese Poetry" into products will be a CAC product design trend. This study investigates how to transform Traditional Chinese Poetry elements into CAC products with an innovative design model. Through the design practice, participants have successfully designed CAC products based on ancient poetry elements. Moreover, there still needs to be more research on the cultural product design of the intangible traditional culture in China.


Chen, Z. (2022). The Development Status and Prospect of China's Cultural Creative Industry. OAJRC Social Science. DOI:

Deng, Z., Chen, W.-T., Chen, L., & Yu, P. S. (2022). AE-smnsMLC: Multi-Label Classification with Semantic Matching and Negative Label Sampling for Product Attribute Value Extraction. 2022 IEEE International Conference on Big Data (Big Data), 1816-1821. DOI:

Fang, J. (2022). Industrial product design method using feature expression and multi‐view learning in ICN. Internet Technology Letters, 6. DOI:

Huang, L., & Jia, Y. (2022). Innovation and Development of Cultural and Creative Industries Based on Big Data for Industry 5.0. Scientific Programming. DOI:

Krippendorff, K. (1992). Transcending semiotics: Toward understanding design for understanding.

Li, J. (2021). Research on the Phenomenon of Internet Celebrity Design. 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021), DOI:

Li, T. (2010). Review and Reflection on the Study of Literature in the Tang Dynasty in the Past 30 Years. Journal of Northwest Normal University (Social Science Edition), 47(5), 38-45.

Li, X. (2022). Intangible Cultural Heritage and Local Practices of Chinese Cultural and Creative Industry. Advances in Social Science, Education and Humanities Research. DOI:

Ling, G. (2021). Research on Marketing Strategies of Cultural and Creative Products in China.

Ling, Y. (2017). The Cultural Innovative Product Design Based on the Regional Culture. DEStech Transactions on Economics, Business and Management. DOI:

Tong, D. (2021). Development on Foreign Trade of Beijing’s Cultural Industry. E3S Web of Conferences. DOI:

Wang, J.-l. (2022). Research on the Influencing Factors of Chinese Culture Creative Products Export. Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021). DOI:

Yang, L. (2016). The Cultural Innovative Product Design Based on the Regional Culture. 2016 2nd Asia- Pacific Management and Engineering Conference (APME 2016).

Yi, X. (2017). The 600 year old Palace Museum has become a "Internet celebrity". Journal of World knowledge pictorial (art perspective), 2017 (07), 4-7.

Zeng, H., & Yang, L. (2022). The Innovation and Development Path of Cultural and Creative Industries in Anhui Province, China: Nvivo12-Based Policy Text Analysis. Computational Intelligence and Neuroscience, 2022. DOI:

Zhang, Q., Yang, Z., Huang, Y., Chen, Z., Cai, Z., Wang, K., Zheng, J., He, J., & Gao, J. (2022). A Semantic Alignment System for Multilingual Query-Product Retrieval. ArXiv, abs/2208.02958.

Zhou, Y. (1986). Encyclopedia of China · Chinese Literature (Vol. I). Beijing Encyclopedia of China Publishing House.




How to Cite

Xuemin, Y., Legino, R., & Xiao, P. (2023). Innovation on Cultural and Creative Product–Designing Traditional Chinese Poetry into Product. Environment-Behaviour Proceedings Journal, 8(SI16), 129–137.

Most read articles by the same author(s)

1 2 3 4 > >>