Innovation on Cultural and Creative Product–Designing Traditional Chinese Poetry into Product

You Xuemin; Rafeah Legino; Pan Xiao

doi:10.21834/e-bpj.v8iSI16.5223

Authors

You Xuemin Faculty of Product Design, Chengdu Academy of Fine Arts, Chengdu City, Sichuan Province, China
Rafeah Legino Formgiving Research Design Group, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Pan Xiao College of Cultural Media, Changchun College Of Electronic Technology, Changchun, China.

DOI:

https://doi.org/10.21834/e-bpj.v8iSI16.5223

Keywords:

Cultural and Creative Product , Traditional Chinese Poetry , Symbolic Semantics , Innovation , Product Design

Abstract

The cultural and creative (CAC) industries have experienced rapid growth in recent years, and "Culture" plays a critical role in design. Traditional Chinese poetry is an intangible cultural heritage in China's civilisation. Therefore, designing "Traditional Chinese Poetry" into products will be a CAC product design trend. This study investigates how to transform Traditional Chinese Poetry elements into CAC products with an innovative design model. Through the design practice, participants have successfully designed CAC products based on ancient poetry elements. Moreover, there still needs to be more research on the cultural product design of the intangible traditional culture in China.

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