Social Network Analysis on Knowledge Sharing in Swiftlet Ranching Industry in Gua Musang


  • Rabiatul Munirah Alpandi Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Kampus Puncak Alam, 42300 Bandar Puncak Alam, Selangor Darul Ehsan, Malaysia
  • Fakarudin Kamarudin Department of Accounting and Finance, Faculty of Business and Economics, University Putra Malaysia
  • Fatin Farazh Ya'acob Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Kampus Segamat, Johor
  • Lulus Kurniasih Department of Accounting Faculty of Business and Economic University Sebelas Maret, Surakarta Central Java, Indonesia



Swiftlets, Social Network Analysis, Knowledge Sharing, Edible Birds Nest


This paper utilizes social network analysis to identify key stakeholders in Gua Musang's Swiftlet Ranching industry, focusing on knowledge shari ng in ranch management. The study underscores the pivotal role of government agencies as information distributors, revealing a modest 39.92% centralization closeness in knowledge sharing among stakeholders. Recognizing these influential stakeholders is crucial for implementing effective policies and information dissemination, essential for the industry's success and increased edible bird's nest production.


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How to Cite

Alpandi, R. M., Kamarudin, F., Ya’acob, F. F., & Kurniasih, L. (2024). Social Network Analysis on Knowledge Sharing in Swiftlet Ranching Industry in Gua Musang. Environment-Behaviour Proceedings Journal, 9(27), 45–52.



Communications / Social Media Environment