Social Network Analysis on Knowledge Sharing in Swiftlet Ranching Industry in Gua Musang

Rabiatul Munirah Alpandi; Fakarudin Kamarudin; Fatin Farazh Ya'acob; Lulus Kurniasih

doi:10.21834/e-bpj.v9i27.5301

Authors

Rabiatul Munirah Alpandi Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Kampus Puncak Alam, 42300 Bandar Puncak Alam, Selangor Darul Ehsan, Malaysia
Fakarudin Kamarudin Department of Accounting and Finance, Faculty of Business and Economics, University Putra Malaysia
Fatin Farazh Ya'acob Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Kampus Segamat, Johor
Lulus Kurniasih Department of Accounting Faculty of Business and Economic University Sebelas Maret, Surakarta Central Java, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v9i27.5301

Keywords:

Swiftlets, Social Network Analysis, Knowledge Sharing, Edible Birds Nest

Abstract

This paper utilizes social network analysis to identify key stakeholders in Gua Musang's Swiftlet Ranching industry, focusing on knowledge shari ng in ranch management. The study underscores the pivotal role of government agencies as information distributors, revealing a modest 39.92% centralization closeness in knowledge sharing among stakeholders. Recognizing these influential stakeholders is crucial for implementing effective policies and information dissemination, essential for the industry's success and increased edible bird's nest production.

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